Your strongest team's standard, on every account.
Today your best work depends on which team caught the project. FRAIM gives every account the same delivery spine: strategy, creative, campaign execution, and performance reporting, run as structured jobs. Quality stops depending on staffing, from the RFP to the final report.
Quality that swings with the team and the week.
Inconsistent output
The same agency ships excellent work on one account and rushed work on another.
Multi-client load
Coordinating many projects and teams at once strains process and visibility.
Rebuilding each brief
Strategy, creative, and reporting get rebuilt from scratch on every engagement.
A repeatable delivery spine, with the artifact at each step.
Select a step to see the deliverable FRAIM produces. The same structured output, account after account.
Turn a brief into a structured, competitive response. The job maps every requirement to a proof point, so nothing in the RFP goes unanswered.
| Requirement | Our response | Proof |
|---|---|---|
| Launch within 8 weeks | Phased plan, paid live by week 4 | Timeline |
| Performance creative at scale | 40 assets across 3 concepts | Past work |
| Transparent reporting | Weekly dashboard, shared access | Sample |
| Target CAC under $32 | Modeled at $27 to $30 | Estimate |
Every requirement is mapped to a concrete response and a proof point, with estimates flagged honestly.
Turn a vague ask into a strategic brief and plan before creative begins. The brief fixes the audience, the message, and the success metric, so creative builds on a shared foundation.
Signed off by the client before a single asset is produced, so creative is never built on a guess.
Develop creative, content, and campaigns on a consistent, reviewable track. Concepts ladder back to the brief, so every asset has a reason to exist.
| Concept | Hook | Ladders to | Status |
|---|---|---|---|
| A. The Receipt | Side-by-side price vs prestige | Price message | Hold |
| B. The Patch Test | Real 14-day sensitive-skin trial | Proof message | Selected |
| C. The Switch | Lapsed-buyer testimonials | Trust message | Hold |
Route B won on the proof insight from the brief; 40 assets produced across feed, story, and creator cuts.
Analyze results and report to clients in a standard, defensible format. The same report layout every week, so clients always know where they stand.
| Metric | Target | Actual | Result |
|---|---|---|---|
| CAC | ≤ $32 | $28.40 | Beat |
| Landing conversion | 2.5% | 3.1% | Beat |
| ROAS | 2.0x | 2.6x | Beat |
| Creator content rate | 8 / wk | 6 / wk | Below |
Next-week recommendation: shift 15% of spend to the winning creator cut and scale Route B variants.
From brief to results, every time.
Respond to the RFP
A structured, competitive response.
Clarify the brief
Strategic brief and problem framing.
Creative development
Concepts, content, and assets.
Campaign execution
Launch and manage across channels.
Analyze and optimize
Performance analysis and iteration.
Report to the client
Standard reporting and relationship cadence.
What changes for your agency.
Make consistent delivery your default.
Give every account your strongest team's standard, from RFP to final report.
Get started with FRAIM